Kérastase

Price reduction campaign, 2018

When Kérastase reduced the prices for products in their 3-step system, they wanted to communicate that savings to their existing and prospective customers. As a luxury brand, however, they needed to avoid speaking to price directly. We created a campaign based on three simple lines of copy, alluding to the reduction without losing the air of luxury that surrounds the Kérastase brand.

Molly Falco | Copywriter | molly.j.falco@gmail.com