J.Crew

Social Copywriter, 2017

J.Crew came to us looking for a modern update for their loved but declining brand. We immediately changed their style, voice and model styling, then activated a series of influencer campaigns to extend the brand beyond their traditional customers. Our #castmejcrew campaign won a Shorty! 

Molly Falco | Copywriter | molly.j.falco@gmail.com